Writing – Text Sells
We all know that content is king. But there are only few data points to prove the importance of good text in the web. The most important study was conducted by Jakob Nielsen in 1997. I did a study with 121 participants for a German site in 2005.
It Is a Proven Fact: Good Text Increases Trust
This study showed that text adapted to the web increases trust of the visitors by 12 percent. The positive emotions towards the site increased even 23 percent.
Happy Customers Are More Likely to Buy
The disposition to buy of the participants in the study grew impressing 50 percent when the text on the web pages was improved for the web.
You can download a short summary of the study (pdf, 228 KB).
Or, if you speak German, you can find more information at www.benutzerfreun.de/text/.
Don‘t hesitate to contact me if you have any questions!
